Twitch: a strong 2022 for the streaming platform
Twitch, a platform owned by the giant Amazon, has had a banner year: 2021 has been synonymous with audience records for this social network, despite several scandals that have tainted its...
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Prepare your e-commerce for the 2022 winter sales
No sooner had Christmas and the festive season ended than the 2022 winter sales began! This year, they started on Wednesday 12 January and will last for six weeks, ending on Tuesday 8 February...
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NFT: the future of marketing?
We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
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Statistics and facts to prepare your e-commerce for Christmas
Did you know that an overwhelming majority of French people prepare Christmas on the Internet? And that the 7 days before Christmas week are the best sales days of December? Every year, as...
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Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic
Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
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Facebook becomes Meta: why the tech giant is changing its name?
The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...
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Black Friday 2021: digital strategy ideas for your e-commerce
Friday, November 26, 2021 will kick off Black Friday (followed by Cyber Monday), one of the most important events for e-commerce. In recent years, this tradition originated in the United...
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“As seen on TikTok”: the new “As seen on TV”
TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...
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Influencers: 3 out of 5 Internet users follow their purchase recommendations
Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...
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Facebook launches new tools to protect children
Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...
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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...
Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...
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TikTok: figures and trends 2023
With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...
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The LVMH Prize on Youtube and Instagram: when fashion goes digital
The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...
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Google reviews in the health sector
No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...
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Development: should we turn to Node.js in the future?
Node.js: the technology that goes up and up... and up again. This is not a new topic for developers. Since its launch in 2009, Node.js has not stopped making emulators. Some see him as the future...
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How to optimize the delivery for your Magento e-commerce ?
What would be the purpose of a Magento e-commerce without delivery? To his loss. As soon as a purchase is made online, delivery is inevitable. On this subject, cyber buyers all have different...
<Read>List of the best Magento 2 modules
A list of the best modules for Magento 2 is necessary, as extensions for the second version of the e-commerce giant are slowly but surely starting to be developed. For a little appetizer, let's...
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The 11 best E-commerce sites’ that give ideas and inspiration
You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
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E-commerce closer to consumers thanks to the Google Barometer
Understand when, how and why consumers around the world use the Internet in their shopping habits. With its Consumer Barometer, Google provides e-commerce owners and retailers with the keys to better...
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Salesforce’s acquisition of Demandware gives it a foothold in e-commerce
$2.8 billion, the equivalent of 2.5 million € - the amount Salesforce is willing to spend to acquire Demandware reveals its expansion strategy. On Wednesday, June 1, the CRM giant announced that it...
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