Is your site mobile-friendly? 10 seconds to find out
Is it a zero or a full house? Google has just launched an amazingly simple tool to determine the performance of a website on mobile, including smartphones and tablets. To use it, nothing could be...
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Instagram ranking algorithm: a new challenge for brands
After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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You don’t have to be a Facebook member to be targeted by its ads
Even those most concerned about the commercial use of their personal data will no longer be immune. Facebook has announced that it will begin serving targeted ads outside its social network and to...
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For security, LinkedIn and Microsoft ban commonplace passwords
“Important information about your LinkedIn account"- The subject line of the email sent by LinkedIn to its members is quite alarming. For the past few days, the professional social network has been...
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Telecommuting and Google G Suite: Alioze and sustainable development
NICTs have made it possible for new ways of working to emerge. These allow the organization to operate in a fairer and more environmentally friendly way. You no longer need to be physically...
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Launch of the One Google Partners: Alioze was there
As part of its partnerships, Google communicates its SEA innovations with a small handful of privileged partners. Alioze is one of the agencies selected to attend the launch of the "One Google...
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How to improve your natural referencing for 2022?
SEO is a murky science: many mistakes that could easily be avoided are still being made in 2021. The positioning of websites suffers while a little more time and attention to SEO would be enough to...
<Read>Optimize your e-commerce for the 2022 summer sales
The countdown to the start of the sales is on. The summer markdowns will take place in e-commerce and physical stores. It's time to start preparing for this special time of year, which will last...
<Read>4 major changes to Adwords announced at Google Summit Performance
Major changes to come for the Adwords advertising network were announced this Tuesday, May 24 at the Google Summit Performance in San Francisco, an annual event designed to communicate about Google...
<Read>Why use Pinterest to boost your E Commerce in 2023?
Ideal for generating e-commerce sales, Pinterest has gradually become an essential channel for retailers. Whether you're a small online store or an e-commerce giant, Pinterest allows you to build...
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How to take advantage of the summer to optimize your e-commerce?
After the excitement of the first few weeks with the launch of the sales, the summer often represents a period of calm that is difficult to overcome for many e-traders. Unless you sell summer and...
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Google Ads: best practices to be the 1st result on Google in 2023
In 2023, Google Ads is still one of the most popular PPC (pay per click) advertising platforms. Managed by Google, it allows businesses to advertise in search results pages for specific keywords and...
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12 Ways to Improve Email Marketing
In 2021, it is still possible to say that no, e-mail is not dead! More than 225 billion emails are sent every day each year. From a marketing point of view, e-mail is a valuable tool to connect...
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Content marketing: strategy, innovations & trends in 2023
In 2023, content platforms are evolving and consumers are using channels and formats that didn't exist even a few years ago. From creation to delivery, technological innovations are thus forcing...
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End of Magento 1 support in 2020: prepare your Magento 2 migration
The end of Magento 1 support, is it soon? Yes, and very soon! Originally scheduled for November 18, 2018, three years exactly after the release of Magento 2, the end date for Magento 1 was...
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5 tips for optimizing an E-commerce product page
In e-commerce, it's not so much what you sell, but how you sell it. Since your product pages are the last step in persuading customers to buy an item, it is important to optimize them as much as...
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GDPR: who is concerned and how to comply?
A source of concern for many businesses and e-tailers, the GDPR came into force on 25 May 2018. If you handle online payments or manipulate data of EU residents for commercial and marketing...
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E-commerce: more speed, more revenue? The Quanta solution
A calculation that pays off - The French start-up Quanta Computing, which offers a SaaS solution dedicated to optimizing the performance of e-commerce under Magento, started with a simple premise:...
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Web figures & trends 2023: SEO, e-commerce, marketing, social networks
Marketing, SEO and social media strategies, as well as the ways in which people interact with mobile devices, make online purchases, consume content or search for information are all issues to be...
<Read>New Google SEO Guide 2021: find out what’s changing
A must read - For the first time in many years, Google has released a new version of its SEO startup guide. Updated in 2021, originally launched in 2008 as a PDF, the Google SEO Guide is for...
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