Key figures and trends in the restaurant industry in 2021
The years 2020 and 2021 are tough times for the restaurant industry. Between the confinements, curfews and the introduction of the health pass, restaurant owners are seeing their business undermined....
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The best restaurant commercials of recent years
You manage a restaurant and you are out of ideas for your next marketing campaign? It is never easy to find the right words and images for your target audience, while at the same time asserting your...
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Top 6 restaurant influencers in France
Social media and especially Instagram are very powerful tools for restaurant businesses. 8 out of 10 young French people have discovered a product or a place through an influencer. 38% of Instagram...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
<Read>Optimizing your website for mobile: best practices 2023
Fplus de As we move into a multi-screen world, optimizing your website for mobile in 2023 is the watchword of the decade. Regardless of the devices they use, users expect : See the same...
<Read>How to protect your website against spam?
As a website or e-commerce site owner, you have probably already experienced spam, automatically generated content, in comments or threads. Some spammers abuse websites owned by others by creating...
<Read>How much does it cost to create an e-commerce site in 2023?
How much does an e-commerce cost in 2023? It is legitimate that you ask yourself this question, but it may be simple, but it is impossible to give a single valid answer. Actually, it depends. Each...
<Read>How to optimize the referencing of images on Google?
Did you know that in 2019, about a third of all Google searches are done in Google Images? Google image searches are performed more than 10 times as regularly as any query on Bing or Yahoo! And...
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Getting quality backlinks: the best netlinking strategies in 2023
If you are interested in SEO and netlinking, you know that getting quality backlinks is essential for a good SEO. Google has recently confirmed that backlinks are the No. 1 ranking factor, along...
<Read>Why is a content strategy essential to your business?
For web professionals, it is a shame to see that many companies still snub this obvious fact: content has a major impact in a web communication strategy on several levels: E-reputation SEO ...
<Read>Magento vs Prestashop : which CMS for the creation of your e-commerce website ?
The choice of a CMS to develop an e-commerce site adapted to the business of his company is a delicate step. Reliable and durable open-source solutions widely used throughout the...
<Read>How to choose your web communication agency in 9 points
The creation of a professional website involves the combination of many areas of expertise to meet several needs in terms of SEO, content writing, design, graphics or marketing. A good web agency...
<Read>Digital transformation is what?
What does digital transformation mean for my company? This is a question that many CEOs or communication managers ask themselves, in all sectors, in all structures. From the craftsman / trader to the...
<Read>SEO Magento : optimize your e-commerce referencing
Is your Magento e-shop under development or improvement? One of your priorities must be to ensure that more and more customers can find you. Therefore, every e-merchant has to think about Magento...
<Read>16 Tips for an Optimized Landing Page that Converts
Whether it's for a new product launch or a temporary promotion, to generate traffic or increase your sales, your landing page is at the heart of your digital marketing campaign. This is where you...
<Read>How to create a good footer? Tips & examples
The footer is one of the most important elements of your website. Even if it is not the most impressive in terms of design or content, it will follow the user throughout his navigation on your...
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How to protect your website & company from a cyber attack?
In light of the significant increase in the frequency and magnitude of cyberattacks in 2017, businesses are increasingly concerned about the protection of their websites security and their sensitive...
<Read>11 foolproof SEO tips to improve your organic CTR
While CTR and AdWords ad rankings are intimately linked, in 2017 the importance of organic CTR is still not unanimously agreed upon in the SEO community. Improving your organic CTR - the number of...
<Read>Reduce the barriers to online shopping to increase conversions
Have you ever wondered what the main obstacles to online shopping are? Even though e-commerce is growing, many customers still abandon their purchases before or after adding them to the...
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What is the return and refund policy for its E Commerce?
In 2019, with an increasing number of e-shops at their disposal, consumers have more and more demands. To satisfy them, you need to put in place the best possible customer service. A good quality...
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