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Marketing calendar for culture in 2021 (key dates and events)

Chloé R
Calendrier marketing de la Culture

Museums, theatres, cinemas, concerts… The world of culture is currently going through a very difficult period. Despite the lack of visibility regarding a return to normalcy, it is essential to think about tomorrow’s communication today. Here is the culture marketing calendar, which lists the important events to be aware of in order to establish your editorial strategy.

Cultural marketing calendar January 2021

Hopefully, the start of the 2021 school year will be less troubled than the previous one. If the health situation improves, we will be running to the cultural sites that are finally reopening: films, exhibitions, shows and the long-awaited opening of the Pinault Foundation in Paris. January is also the month of literature, we celebrate Tintin on the 10th and writing on the 23rd. The Night of Reading and the Angoulême Comics Festival are also important events.

 

Marketing calendar culture February 2021

February is the month to reconnect with culture. We are enjoying all the art exhibitions that we have missed so much and that are coming to an end soon: the Matisse retrospective at the Centre Pompidou for example.

 

Marketing calendar culture March 2021

Poetry, language, theatre and cinema are celebrated in March. Words are fully celebrated. Indeed, spring is coming and the arts are blooming and revealing themselves for the beautiful days. We will continue to pay attention to the events that will take place during the week of the Francophonie and during the springtime of the poets.

 

Marketing calendar culture April 2021

Between the craft days, the art day, the contemporary art fair, the book day, dance and jazz, you won’t know where to turn. And there’s something for everyone!

 

Cultural marketing calendar May 2021

May marks the beginning of the festivals that will take place over the next few months. The Printemps de Bourges festival kicks off on May 4. The 2020 Dance Biennial has been rescheduled from May 26 to June 16 and is the must-see event in the area. The museums are not left out with the night of the 15th.

 

Marketing calendar culture June 202

The beautiful sunny days make it possible to enjoy the parks and gardens during the appointments on thefirst weekend of the month. Archaeology and music are two other art disciplines that are highlighted in June.

 

Marketing calendar culture July 2021

The summer holidays are finally here. The festival route opens its arms wide. The Francofolies, the Vieilles Charrues and many others are organized throughout France. The theatre also has its mythical festival in Avignon from 5 to 25 July.

 

Marketing calendar culture August 2021

In August, this time, it is photography that is honoured on the 19th. We take the opportunity to discover the exhibition of a photographer between two summer concerts.

 

Cultural marketing calendar September 2021

It’s back to school for children, but also for culture. Cinema is in the spotlight at the Deauville festival. We run to discover the long-awaited ballet Romeo and Juliet in Boulogne. Heritage sites that are usually closed to the public are visited during Heritage Days.

 

Cultural marketing calendar October 2021

It’s music day on the1st. For those who prefer contemporary art, the FIAC is scheduled to take place in Paris from October 21 to 24, 2021, and it’s a good thing it’s also the school holidays.

 

Marketing calendar culture November 2021

Culture is also about tasting good wine and celebrating the Beaujolais Nouveau, isn’t it? Black Friday is the time to buy concert tickets or a new computer.

 

Cultural marketing calendar December 2021

Christmas is coming and with it its share of gifts. What if we took advantage of the winter evenings to go see a play? Lyon’s Festival of Lights is also an incredible event to discover with the family to celebrate the enhancement of heritage.

 

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