Advertising
Metavers: immersive ads from 2023?
The famous video game Roblox renews its financial strategy by deploying immersive ads in a metaverse manner. These ads, integrated directly into the game from 2023, should represent an important...
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NFT: the future of marketing?
We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
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Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic
Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
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The 11 best E-commerce sites’ that give ideas and inspiration
You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
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Instagram ranking algorithm: a new challenge for brands
After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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You don’t have to be a Facebook member to be targeted by its ads
Even those most concerned about the commercial use of their personal data will no longer be immune. Facebook has announced that it will begin serving targeted ads outside its social network and to...
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Launch of the One Google Partners: Alioze was there
As part of its partnerships, Google communicates its SEA innovations with a small handful of privileged partners. Alioze is one of the agencies selected to attend the launch of the "One Google...
<Read>4 major changes to Adwords announced at Google Summit Performance
Major changes to come for the Adwords advertising network were announced this Tuesday, May 24 at the Google Summit Performance in San Francisco, an annual event designed to communicate about Google...
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Google Ads: best practices to be the 1st result on Google in 2023
In 2023, Google Ads is still one of the most popular PPC (pay per click) advertising platforms. Managed by Google, it allows businesses to advertise in search results pages for specific keywords and...
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6 tips for creating a successful Facebook Ads
Setting up a Facebook Ads is one of the best ways to promote your business and products online. The social network is not only number one in terms of number of users, but it is also versatile in...
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Tourism: the most beautiful communication and advertising campaigns of the last few years
In today's society, advertising is everywhere. In the street, on television, in the media, on the computer, on the telephone: advertising messages are now part of our daily lives. As the holidays...
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The best children’s and youth commercials of recent years
Communication campaigns on the subject of children and young people must be fair, because adults expect companies to be on the ball in this sensitive area. Whether it's on television, the Internet or...
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The best restaurant commercials of recent years
You manage a restaurant and you are out of ideas for your next marketing campaign? It is never easy to find the right words and images for your target audience, while at the same time asserting your...
<Read>16 Tips for an Optimized Landing Page that Converts
Whether it's for a new product launch or a temporary promotion, to generate traffic or increase your sales, your landing page is at the heart of your digital marketing campaign. This is where you...
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The most beautiful watchmaking communication campaigns
Watch brands have their own identity and specific target. In collaboration with major communication agencies, they pay particular attention to their marketing and seek to make their mark on the times...
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The best education ads of recent years
Universities, schools and government must be imaginative in their communication strategy to win over young people and adults in training. How can we make people want to learn without imposing and...
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Top 5 Best Car Commercials
In our society today, advertising is everywhere. When we walk down the street, watch television or surf the web, advertising messages fill our daily lives. How can you make an impression in this...
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Lawyers: the most beautiful communication campaigns and advertisements of recent years
In 2014, lawyers finally get the right to advertise! This is a real evolution for the profession that was made possible by the decree of 28 October 2014. These communications operations are regulated...
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Culture: the best communication campaigns and advertisements of recent years
Cultural companies must constantly come up with new advertising to get their name out there. Being bold and creative has become essential to seduce and make an impression on consumers. The cultural...
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The most beautiful luxury ads of the last few years
How to make a mark in our modern society where advertising is everywhere? Images, videos and commercials are part of everyday life. Companies need to provide more and more content, adapted to...
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