Communication
NFT: the future of marketing?
We are witnessing the strong growth of a new phenomenon in the digital world: the NFTs, the non-fungible tokens. From culture to fashion, luxury, cosmetics, food or real estate, the market is...
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Coca-Cola launches its latest Christmas campaign via its new brand platform: Real Magic
Coca-Cola, the pioneer brand when it comes to holiday season marketing, has unveiled its latest creation for Christmas: a commercial produced by the agency dentsuMB. This campaign is the first one...
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Facebook becomes Meta: why the tech giant is changing its name?
The parent company of the social network Facebook will now be called Meta. It was Mark Zuckerberg himself who announced it to the world, while the tech giant is facing a new crisis triggered by the...
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“As seen on TikTok”: the new “As seen on TV”
TikTok is becoming a true social marketing platform. The short-form video application now reaches a billion users, who flock to the products it promotes. Whether it's a book, a pair of leggings,...
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Influencers: 3 out of 5 Internet users follow their purchase recommendations
Brand ambassadors, product prescribers, trend spotters: influencers are currently becoming the indispensable relay of brand communication, whatever the sector. According to Mediamétrie's Web...
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Facebook launches new tools to protect children
Facebook is rolling out new features to regulate the use of its platforms, including Instagram and its eponymous app, by children and teens. The announcement comes in the wake of growing public...
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Luxury: the giants Richemont and Kering launch the Watch & Jewellery Initiative 2030...
Cartier, a flagship of the Richemont Group, and the luxury goods group Kering are inviting brands in the watch and jewelry sector to reduce their carbon emissions by launching the Watch &...
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TikTok: figures and trends 2023
With more than 53% of the world's population active on social networks, these media have become an essential marketing element. Among the giants, a new kid on the block has entered and exploded the...
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The LVMH Prize on Youtube and Instagram: when fashion goes digital
The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...
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Google reviews in the health sector
No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...
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The 11 best E-commerce sites’ that give ideas and inspiration
You lack ideas and inspiration for your e-commerce site? Don't panic. A quick look at the Awwwards should give your creativity and imagination a boost. The Awwwards.com website is a platform...
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Instagram ranking algorithm: a new challenge for brands
After changing its logo and design last month, Instagram is once again shaking up its users' habits by changing the order in which photos are displayed in their news feeds. The announcement was...
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You don’t have to be a Facebook member to be targeted by its ads
Even those most concerned about the commercial use of their personal data will no longer be immune. Facebook has announced that it will begin serving targeted ads outside its social network and to...
<Read>Why use Pinterest to boost your E Commerce in 2023?
Ideal for generating e-commerce sales, Pinterest has gradually become an essential channel for retailers. Whether you're a small online store or an e-commerce giant, Pinterest allows you to build...
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12 Ways to Improve Email Marketing
In 2021, it is still possible to say that no, e-mail is not dead! More than 225 billion emails are sent every day each year. From a marketing point of view, e-mail is a valuable tool to connect...
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Content marketing: strategy, innovations & trends in 2023
In 2023, content platforms are evolving and consumers are using channels and formats that didn't exist even a few years ago. From creation to delivery, technological innovations are thus forcing...
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5 tips for optimizing an E-commerce product page
In e-commerce, it's not so much what you sell, but how you sell it. Since your product pages are the last step in persuading customers to buy an item, it is important to optimize them as much as...
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Web figures & trends 2023: SEO, e-commerce, marketing, social networks
Marketing, SEO and social media strategies, as well as the ways in which people interact with mobile devices, make online purchases, consume content or search for information are all issues to be...
<Read>New Google SEO Guide 2021: find out what’s changing
A must read - For the first time in many years, Google has released a new version of its SEO startup guide. Updated in 2021, originally launched in 2008 as a PDF, the Google SEO Guide is for...
<Read>10 Examples of Chatbots to use to boost your Business
By offering customers another way to interact with brands, chatbots complement social networks and apps. Active 24/7, and able to be programmed to interact in any language, chatbots are a...
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