Communication
How does artificial intelligence benefit e-commerce?
Surely you've heard of artificial intelligence (AI)? Although for some people it still only evokes science fiction and robotics, it is nevertheless part of all aspects of our daily lives. From...
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6 tips for creating a successful Facebook Ads
Setting up a Facebook Ads is one of the best ways to promote your business and products online. The social network is not only number one in terms of number of users, but it is also versatile in...
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What to put in the general conditions of sale of its E-commerce?
Writing general terms and conditions of sale (GTCs) is one of the essential steps in the redesign or creation of an e-commerce... And it is also one of the most demanding tasks. Most consumers...
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Featured snippets: how to appear in position zero on Google?
Have you noticed that more and more often, when you make a Google query, you get an answer directly in the search results? In SEO, this type of search result is called Featured Snippets ...
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How to maintain and develop your business in times of Coronavirus / crisis?
Attack, humanitarian disaster, yellow vest movement and now the Coronavirus... So many periods of "crisis" that have commercial and economic consequences in the more or less long term. For...
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Inbound marketing vs. outbound marketing: which strategy to choose for your company?
Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
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How to make a good marketing plan in 5 steps
Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
<Read>Abandoned Cart Recovery: Best Practices 2023
Shopping cart abandonment, the scourge of e-commerce? Studies agree that between half and three-quarters of Internet users abandon their shopping carts along the way. Of course, trying to...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
<Read>How much does it cost to create an e-commerce site in 2023?
How much does an e-commerce cost in 2023? It is legitimate that you ask yourself this question, but it may be simple, but it is impossible to give a single valid answer. Actually, it depends. Each...
<Read>Why is a content strategy essential to your business?
For web professionals, it is a shame to see that many companies still snub this obvious fact: content has a major impact in a web communication strategy on several levels: E-reputation SEO ...
<Read>How to choose your web communication agency in 9 points
The creation of a professional website involves the combination of many areas of expertise to meet several needs in terms of SEO, content writing, design, graphics or marketing. A good web agency...
<Read>Digital transformation is what?
What does digital transformation mean for my company? This is a question that many CEOs or communication managers ask themselves, in all sectors, in all structures. From the craftsman / trader to the...
<Read>How to create a good footer? Tips & examples
The footer is one of the most important elements of your website. Even if it is not the most impressive in terms of design or content, it will follow the user throughout his navigation on your...
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How to protect your website & company from a cyber attack?
In light of the significant increase in the frequency and magnitude of cyberattacks in 2017, businesses are increasingly concerned about the protection of their websites security and their sensitive...
<Read>Reduce the barriers to online shopping to increase conversions
Have you ever wondered what the main obstacles to online shopping are? Even though e-commerce is growing, many customers still abandon their purchases before or after adding them to the...
<Read>Why and how to take care of your Google reviews?
If you have been in the wonderful world of e-commerce for any length of time, you know that a satisfied customer is a customer who will convert others by leaving a positive review of their...
<Read>How to optimize your SEO with YouTube?
While most companies focus their SEO efforts on their websites, there are many other ways to improve their SEO. Search results are now composed of all kinds of content: images, interactive maps,...
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How to make a brand platform + Examples
In increasingly competitive markets, a company's success depends primarily on its marketing strategy. Multi-national, start-up or SME, the creation of a brand platform represents the essential...
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Top 5 best hotel ads
Communication campaigns on the theme of the hotel industry must be striking in the face of strong competition. Even though customers are increasingly using the Internet for information before booking...
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