Fashion
2023-2024 Fashion Week: men’s fashion in full swing
The 2023-2024 collections of Paris Fashion Week illustrate the development of men's fashion. In full evolution, this sector offers a particularly interesting field of expression for the big houses....
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The fashion influencers take the turn of the Slow-fashion
Thanks to a growing ecological and environmental awareness, the fashion world is slowly abandoning fast-fashion in favor of slow-fashion, which is now advocated by several influencers. This new...
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Metavers: luxury positions itself on the second-hand market
Luxury brands are currently facing a major challenge: to impose themselves on the second-hand market. Faced with the phenomenal growth of second hand resale platforms, the big houses are trying to...
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Fashion: How social networks have revolutionized trends 2022-2023
If the fashion houses' shows were still dictating the fashion trends, Tik Tok and Instagram have now taken over. Fashion week has long remained a source of inspiration for the street. The collections...
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Focus on the advent of digital content in the world of luxury and fashion
On the occasion of the e-P Summit, the forum dedicated to fashion and technology organized by Pitti Immagine on May 4 and 5 in Florence, the world of luxury and fashion returned to the importance of...
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The LVMH Prize on Youtube and Instagram: when fashion goes digital
The prestigious LVMH Prize is being modernized: digital showroom, public voting, award ceremony broadcast on social networks... Luxury is adapting to digital communication. The digital turn of the...
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Top Fashion Searches on Google in France
Google has colossal data on Internet users. The firm studies and analyzes all this data to highlight trends in consumer habits. As a company or brand of ready-to-wear, shoes, leather goods or...
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Fashion Marketing Calendar 2021
For clothing and ready-to-wear professionals, a calendar listing all the important dates in the fashion sector is essential for developing a communication and editorial strategy. You can then surf on...
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Top 5 fashion influencers in France
Fashion bloggers, youtubers, instagrammers have considerable power. They have built a loyal community over the years. At the forefront of current events and always aware of trends, they share their...
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France’s favourite fashion brands
Fashion fascinates. It is above all necessary in our daily lives and one of the most productive and lucrative sectors. How does the consumer find his way through this abundance of proposals? Between...
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Key Figures for the Fashion Sector in 2021-2022
Hit hard by the coronavirus crisis, the fashion market will experience a sharp decline in sales in France and abroad in 2020. However, fashion is still the leading market on the Internet in terms...
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Top 5 Consumer Fashion Ads
In 2020, fashion advertising is everywhere: in magazines, on urban billboards, on television and, of course, on the Internet. Some communication campaigns remain in people's minds and have more...
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