Good practices
Inbound marketing vs. outbound marketing: which strategy to choose for your company?
Although they can be complementary,inbound marketing andoutbound marketing are two very different strategies. How to define them? When should you choose one over the other? We'll...
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How to make a good marketing plan in 5 steps
Whatever your marketing strategy, its effectiveness will depend on how you execute it. That's what a marketing plan is for. Like a roadmap, making a marketing plan will allow you to define your...
<Read>Abandoned Cart Recovery: Best Practices 2023
Shopping cart abandonment, the scourge of e-commerce? Studies agree that between half and three-quarters of Internet users abandon their shopping carts along the way. Of course, trying to...
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11 effective levers for customer acquisition on the web
Customer acquisition: this is a concern shared by all e-tailers! There are many strategies to develop your customer base on the web; SEO and paid advertising being the two most popular. But...
<Read>Optimizing your website for mobile: best practices 2023
Fplus de As we move into a multi-screen world, optimizing your website for mobile in 2023 is the watchword of the decade. Regardless of the devices they use, users expect : See the same...
<Read>How to protect your website against spam?
As a website or e-commerce site owner, you have probably already experienced spam, automatically generated content, in comments or threads. Some spammers abuse websites owned by others by creating...
<Read>How to optimize the referencing of images on Google?
Did you know that in 2019, about a third of all Google searches are done in Google Images? Google image searches are performed more than 10 times as regularly as any query on Bing or Yahoo! And...
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Getting quality backlinks: the best netlinking strategies in 2023
If you are interested in SEO and netlinking, you know that getting quality backlinks is essential for a good SEO. Google has recently confirmed that backlinks are the No. 1 ranking factor, along...
<Read>Why is a content strategy essential to your business?
For web professionals, it is a shame to see that many companies still snub this obvious fact: content has a major impact in a web communication strategy on several levels: E-reputation SEO ...
<Read>How to choose your web communication agency in 9 points
The creation of a professional website involves the combination of many areas of expertise to meet several needs in terms of SEO, content writing, design, graphics or marketing. A good web agency...
<Read>SEO Magento : optimize your e-commerce referencing
Is your Magento e-shop under development or improvement? One of your priorities must be to ensure that more and more customers can find you. Therefore, every e-merchant has to think about Magento...
<Read>16 Tips for an Optimized Landing Page that Converts
Whether it's for a new product launch or a temporary promotion, to generate traffic or increase your sales, your landing page is at the heart of your digital marketing campaign. This is where you...
<Read>How to create a good footer? Tips & examples
The footer is one of the most important elements of your website. Even if it is not the most impressive in terms of design or content, it will follow the user throughout his navigation on your...
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How to protect your website & company from a cyber attack?
In light of the significant increase in the frequency and magnitude of cyberattacks in 2017, businesses are increasingly concerned about the protection of their websites security and their sensitive...
<Read>11 foolproof SEO tips to improve your organic CTR
While CTR and AdWords ad rankings are intimately linked, in 2017 the importance of organic CTR is still not unanimously agreed upon in the SEO community. Improving your organic CTR - the number of...
<Read>Reduce the barriers to online shopping to increase conversions
Have you ever wondered what the main obstacles to online shopping are? Even though e-commerce is growing, many customers still abandon their purchases before or after adding them to the...
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What is the return and refund policy for its E Commerce?
In 2019, with an increasing number of e-shops at their disposal, consumers have more and more demands. To satisfy them, you need to put in place the best possible customer service. A good quality...
<Read>Why and how to take care of your Google reviews?
If you have been in the wonderful world of e-commerce for any length of time, you know that a satisfied customer is a customer who will convert others by leaving a positive review of their...
<Read>How to optimize your SEO with YouTube?
While most companies focus their SEO efforts on their websites, there are many other ways to improve their SEO. Search results are now composed of all kinds of content: images, interactive maps,...
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How to make a brand platform + Examples
In increasingly competitive markets, a company's success depends primarily on its marketing strategy. Multi-national, start-up or SME, the creation of a brand platform represents the essential...
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