Good practices
11 Insights to improve your site’s user experience in 2023
Optimizing a website requires taking into account so many elements that we sometimes forget how important it is that users have the best possible experience once they arrive on the website... Yet,...
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Discovering Google Tag Manager: presentation, usefulness, advantages
Do you want to monitor and measure the performance of your website, your products and your marketing campaigns? Discover Google Manager, a very useful tool that will allow you to track many data...
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Which KPI to choose for its e-commerce?
Like any e-merchant, you have certain goals. Increasing sales, revenues generated by your e-commerce or brand awareness... whatever your main goals are, you will need measurable values, known as...
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How do you create a call-to-action button that converts?
Looking for a way to optimize your conversion rates? Take the time to think about creating good call-to-action buttons: they are critical to converting your website visitors into leads. How to...
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Influencer Marketing: Finding & Contacting Influencers
Did you know that 57% of consumers have made a purchase based solely on the recommendation of a digital influencer? An impressive figure that proves that word-of-mouth remains one of the most...
<Read>Mobile First Index: adapting to the new Google search
Over the past couple of years, the SEO and search world has been talking about the biggest change to Google search results in some time. This change is Mobile-First Indexing, resulting from...
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How to turn your Instagram into an e-commerce sales place?
The majority of social networks, and Instagram in particular, offer the opportunity to build brand awareness and engage with customers in real time. In addition to being a showcase for your...
<Read>How do PR and SEO work together for the better?
In an ever-changing digital environment, marketing and communication channels work together more closely than ever before, making it impossible to separate SEO and PR. On the one hand, SEO uses...
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