Health & medical
Health: NFTs for the medical sector
A true certificate of authenticity, the NFT appears to be a particularly reliable dematerialized medium, whose uses could be extended to the healthcare field. The content of this non-fungible token...
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Healthcare: historic growth in medical spending in 2022-2023
The medical community is showing a historic increase in healthcare spending in 2022-2023. With +7.9% of consumption of care and medical goods (CSBM), this increase in activity is explained by a...
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SantExpo 2022: what will be the hospital of tomorrow in Europe?
On May 17-18-19, 2022, the 56th edition of SANTEXPO will take place, the annual meeting of the hospital digital health sector, with 600 exhibitors (equipment manufacturers, software publishers,...
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Google reviews in the health sector
No sector escapes ratings and Google reviews, and the health sector is not spared! The rating system has replaced "word of mouth": stars, thumbs up and reviews of all kinds make and break the...
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Top health searches on Google in France
What are the French most interested in regarding their health? In the past, patients would go to their doctor with questions or concerns. The latter reassured him, gave him information, a diagnosis...
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Top 5 health influencers in France
Social networks are omnipresent in the daily life of the French. No sector can now miss this marketing lever, not even health. In this unprecedented crisis situation due to Covid-19, social...
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French people’s favourite health brands
What are the favourite health brands of the French? This is a difficult question to answer because patients and clients have an ambivalent relationship with the drugs, care and health products they...
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Key figures for the health and medical sector 2021
The digital health market is expected to be worth more than $230 billion worldwide in 2023, which is an increase of 160% from 2019. What is the place of digital technology among patients and...
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The 3 best health advertising and communication campaigns of recent years
Advertising is omnipresent in our daily lives. The health sector cannot do without this distribution system for prevention and sales. How to be fair, impactful and relevant in your message on these...
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Healthcare Marketing Calendar 2021: Key dates and events
As a health and medical professional, it is essential to refer to the marketing calendar of your sector to develop your communication strategy. It will be used, for example, to announce an event on...
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