Marketing
Key figures for the food sector in 2021-2022
Agriculture, food distribution and food consumption have changed significantly in recent years. The French have new expectations and do not have the same desires as before. They are turning to a...
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Top health searches on Google in France
What are the French most interested in regarding their health? In the past, patients would go to their doctor with questions or concerns. The latter reassured him, gave him information, a diagnosis...
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Top 5 health influencers in France
Social networks are omnipresent in the daily life of the French. No sector can now miss this marketing lever, not even health. In this unprecedented crisis situation due to Covid-19, social...
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French people’s favourite health brands
What are the favourite health brands of the French? This is a difficult question to answer because patients and clients have an ambivalent relationship with the drugs, care and health products they...
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Key figures for the health and medical sector 2021
The digital health market is expected to be worth more than $230 billion worldwide in 2023, which is an increase of 160% from 2019. What is the place of digital technology among patients and...
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The 3 best health advertising and communication campaigns of recent years
Advertising is omnipresent in our daily lives. The health sector cannot do without this distribution system for prevention and sales. How to be fair, impactful and relevant in your message on these...
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Top Fashion Searches on Google in France
Google has colossal data on Internet users. The firm studies and analyzes all this data to highlight trends in consumer habits. As a company or brand of ready-to-wear, shoes, leather goods or...
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Fashion Marketing Calendar 2021
For clothing and ready-to-wear professionals, a calendar listing all the important dates in the fashion sector is essential for developing a communication and editorial strategy. You can then surf on...
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Healthcare Marketing Calendar 2021: Key dates and events
As a health and medical professional, it is essential to refer to the marketing calendar of your sector to develop your communication strategy. It will be used, for example, to announce an event on...
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Top 5 fashion influencers in France
Fashion bloggers, youtubers, instagrammers have considerable power. They have built a loyal community over the years. At the forefront of current events and always aware of trends, they share their...
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France’s favourite fashion brands
Fashion fascinates. It is above all necessary in our daily lives and one of the most productive and lucrative sectors. How does the consumer find his way through this abundance of proposals? Between...
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Key Figures for the Fashion Sector in 2021-2022
Hit hard by the coronavirus crisis, the fashion market will experience a sharp decline in sales in France and abroad in 2020. However, fashion is still the leading market on the Internet in terms...
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Top 5 Consumer Fashion Ads
In 2020, fashion advertising is everywhere: in magazines, on urban billboards, on television and, of course, on the Internet. Some communication campaigns remain in people's minds and have more...
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Key figures for beauty and cosmetics in 2021-2022
31.3%. This is the percentage of consumers who report having bought at least one cosmetic product online during the year 2020, making the beauty sector the 4th e-commerce market in terms of number of...
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Discovering Google Tag Manager: presentation, usefulness, advantages
Do you want to monitor and measure the performance of your website, your products and your marketing campaigns? Discover Google Manager, a very useful tool that will allow you to track many data...
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Which KPI to choose for its e-commerce?
Like any e-merchant, you have certain goals. Increasing sales, revenues generated by your e-commerce or brand awareness... whatever your main goals are, you will need measurable values, known as...
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Psychological influence of colors in web marketing
Consciously or unconsciously, the colours that surround us affect our perception of things, our mood and our behaviour on a daily basis. Marketing is no exception! In all aspects of design, from...
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