Technologies
Branded NFT: focus on the most successful campaigns
Which brands are most active in NFT? Some industries use the non-fungible token to achieve different objectives such as customer relationship management, metavers, collections or privileged access....
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NFTs are coming to Instagram via Polygon
At its Creator Week event, Meta announced that Instagram would soon allow content creators to produce and sell NFTs. Described as digital collectibles, these virtual items are effectively...
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Will Web3 revolutionize the luxury sector?
Following the Covid crisis, the luxury sector has adapted by seizing the opportunities of Web3. NFT, metavers, blockchain are all technologies that have broadened the horizons of the biggest houses....
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Metavers: immersive ads from 2023?
The famous video game Roblox renews its financial strategy by deploying immersive ads in a metaverse manner. These ads, integrated directly into the game from 2023, should represent an important...
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Horizon Worlds: Meta’s metaverse comes to France
Since Tuesday, August 16, 2022, the metaverse of the company Meta (formerly Facebook) has arrived in France under the name Horizon Worlds. This parallel universe offers professional meetings, games...
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Capgemini partners with Unity on metavers
IT giant Capgemini is showing its ambitions for the metaverse by signing a partnership with Unity. The latter specializes in the creation and management of three-dimensional content in real time. The...
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The metaverse on the cover of Time magazine!
Considered as one of the most influential on the international scene, Time magazine reaffirms its interest in the metaverse by dedicating its front page to this subject and its stakes. A few weeks...
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Metaverse: the future of advertising?
The virtual world of the metaverse promises to revolutionize advertising. For example, traditional campaigns would be replaced by an immersive 3D experience. While some brands are still reluctant to...
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Metavers: the future of human resources for recruitment?
Thanks to its numerous applications in the recruitment process, the metaverse appears to be a tool of the future for HR. This fictional three-dimensional universe offers total immersion in the form...
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The beauty of the future at Vivatech
At VivaTech 2022, beauty and cosmetics were in the spotlight with a 325 square meter booth for L'Oreal. The brand unveiled its new immersive experiences to present the beauty of the future. Halfway...
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Beauty: luxury brands launch into the Web3
Aware of the progression of Web 3.0, major luxury and beauty brands such as Givenchy and Yves Saint Laurent are affirming their pioneering spirit by unveiling their very first NFT...
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NFTs take on Instagram and Facebook platforms
NFTs continue to be deployed on the web. Now it's the turn of social networks to join the trend. The Meta Group has announced the arrival of these digital assets on its social networks Instagram and...
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NFT: the first auction in France
The Fauve Paris auction house organised, for the first time in France, an NFT auction. This event follows the new law published in the Official Journal, authorising auction houses to offer virtual...
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Development: should we turn to Node.js in the future?
Node.js: the technology that goes up and up... and up again. This is not a new topic for developers. Since its launch in 2009, Node.js has not stopped making emulators. Some see him as the future...
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Salesforce’s acquisition of Demandware gives it a foothold in e-commerce
$2.8 billion, the equivalent of 2.5 million € - the amount Salesforce is willing to spend to acquire Demandware reveals its expansion strategy. On Wednesday, June 1, the CRM giant announced that it...
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Is your site mobile-friendly? 10 seconds to find out
Is it a zero or a full house? Google has just launched an amazingly simple tool to determine the performance of a website on mobile, including smartphones and tablets. To use it, nothing could be...
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Telecommuting and Google G Suite: Alioze and sustainable development
NICTs have made it possible for new ways of working to emerge. These allow the organization to operate in a fairer and more environmentally friendly way. You no longer need to be physically...
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End of Magento 1 support in 2020: prepare your Magento 2 migration
The end of Magento 1 support, is it soon? Yes, and very soon! Originally scheduled for November 18, 2018, three years exactly after the release of Magento 2, the end date for Magento 1 was...
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E-commerce: more speed, more revenue? The Quanta solution
A calculation that pays off - The French start-up Quanta Computing, which offers a SaaS solution dedicated to optimizing the performance of e-commerce under Magento, started with a simple premise:...
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Google AMP: the right mobile format for your web pages
Full foot in mobile first. With the deployment of its open source AMP (Accelerated Mobile Pages) format, Google wants to accelerate and improve the reading experience on mobile. While there are...
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