Available for all advertisers, Google Ads Performance Max campaigns allow you to develop your performance on all Google channels (YouTube, Search, Gmail, Discover, Display Network, Maps…). This way, you gain visibility with a larger number of customers and increase your conversion rate according to your objectives.
How do Google Ads Performance Max campaigns work?
Performance Max is an automated tool based on objectives that you determine beforehand. Machine Learning provides audiences with relevant ads with an optimal bid. The best arrangements of images, videos, descriptions and titles provided are selected by Google’s artificial intelligence as well as their delivery media (Search, YouTube, Maps, Discovery…). In this way, you will be able to broadcast your ad on all Google channels through a single campaign. For example, if your main objective is to improve your online sales, Google will choose your most effective ad elements by creating a combination that will be broadcast on a suitable channel. This new campaign medium could well become the SEA (Search Engine Advertising) of tomorrow! Especially since it allows for audience targeting and positioning on highly relevant keywords. You define a list of keywords on which to position yourself and the type of targeted audience, for example Internet users who have visited a specific site or who seem interested in a particular field.
The benefits of Performance Max
By investing in this new type of campaign, you can :
- Maximize your conversions while optimizing your budget and your bids;
- Find more customers (Google analyzes user behavior to show you at the right time, so you’ll discover new audience segments);
- Get accurate information, as Performance Max campaigns appear on the Insights page (these reports will help you identify the best performing creatives to improve them and boost your ROI);
- Take advantage of automation that allows you to share your expertise with the audience most likely to convert.
When properly managed and configured, the new Google Ads Performance Max campaigns are a powerful growth lever for your business.
Need SEA advice? Alioze, the digital communication agency in the UK, accompanies you in your marketing strategy in order to reach your profitability objectives.