Tagging Plan Agency
UK & InternationalDo you want to better collect, monitor and analyze your data to track the behavior of your visitors, improve your strategy and your marketing campaigns?
So you should consider making and implementing a tagging plan on your website.
Why make a tagging plan?
To analyze the performance of their website, the majority of e-merchants use the statistics and metrics available by default in Google Analytics (or other tracking tool): page views, bounce rate, traffic sources, etc.
When launching your website, this basic tracking information on visiting behavior will probably seem sufficient to you. Then you’ll quickly realize that Google Analytics doesn’t tell the whole story of customer behavior or the performance of your different acquisition channels.
As your website evolves, your digital traffic increases and your marketing activities increase, you will then feel the need to track more specific data.
This is the whole point of the tagging plan.
Tagging plan, for a successful website and marketing
Do you want to collect more information about your visitors? Find out how they crawl your website? Know if a step in your order tunnel diverts them from their purchase? Have you already considered reloading only visitors who have already placed an item in their basket, without confirming their purchase?
All these crucial questions for e-commerce can be solved thanks to the tagging plan.
Tags (or tracking tags) are pieces of code to place on the pages of your website. Concretely, they allow you to collect different types of information about your visitors, to follow their actions and their journeys on your e-commerce.
Here are some examples of information that can be collected through the implementation of tags on your website:
- Number of clicks on a promotional campaign.
- Add or remove a product from the cart.
- Item clicked on the page.
- Click on a given product.
- Visitor’s itinerary in the purchasing process (advancement in the order tunnel).
This essential data for managing your e-commerce helps you to implement very specific actions. For example, if a user stops at a certain point in the purchase process, you can send them a targeted advertisement with a discount to encourage them to complete their order.
What does a tagging plan include?
The tagging plan (also called marking plan or tracking plan) is a document which is generally presented in the form of a spreadsheet. Its purpose is to guide you in the implementation of monitoring your site, detailing what data should be monitored, why and how.
It generally lists:
- The actions (or “event”) to follow;
- Definition of objectives;
- The tags to be implemented (or already installed) and their locations;
- How to set up each tag.
Our tagging plan services
The realization and the implementation of a tagging plan represents a tedious work which requires a good working methodology.
In order to allow you to monitor and analyze your website and to make informed decisions by noting what is working and what is not working, our agency supports you in the creation and implementation of your tagging plan.
Our methodology includes several stages:
- Identification of your customers’ needs and your own strategic objectives;
- Audit of your website in order to define your KPIs, the important data to collect and the actions requiring follow-up;
- Drafting of the tagging plan;
- Verification and configuration of your analysis tool (Google Analytics account);
- Verification or installation and configuration of a Tag Management tool (Google Tag Manager), in case you do not already use one;
- Carrying out a test phase to ensure that all the information is correctly integrated and goes back correctly to your analysis tool.
Need help for your tagging plan?
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