Jewellery marketing calendar 2021

The publication calendar is the essential tool that allows you to group together all the key dates and unmissable events in the jewellery industry. If you are a communicator in the jewellery sector, he will help you find inspiration for your content strategy on the networks and to animate your news. The 2021 jewellery marketing calendar is your brand’s best friend.

Jewellery marketing calendar January 2021

The beginning of the year hopefully rings in a revival after a difficult year in 2020 with the coronavirus crisis. Sales, fashion week and catwalks are taking place. Fashion continues to be on display and with it, jewellery and accessories. The Basel exhibition is maintained with many remote events.

• New Year’s Eve:^1st
• Epiphany: 3
• Resumption after the Christmas holidays: 4
• First day of sales in France : 6
• Blue monday : 18
• aris Fashion Week Men’s Fashion: from 19 to 24
• International Women’s Sports Day: 24
• Blue monday : 18
• Haute Couture fashion show: from 25 to 28
• Basel World, World Watch and Jewellery Show: March 28 to 2

Jewellery marketing calendar February 2021

The usual February appointments allow the new creations to be shown to the world during the New York, London and Milan fashion weeks. The Vendôme show in France allows you to meet jewellers and jewellers. The most beautiful jewels are worn during the Carnival of Venice and Mardi Gras, and every year, one of the most important days in the sector is celebrated: Valentine’s Day.

• Holidays: zone A (6 to 22), zone B (20 to 8 March), zone C (13 to 1 March)
• Venice Carnival: 7 to 16
• Chinese New Year: 12
• New York Fashion Week: from 13 to 21
• London Fashion Week: from 13 to 23
• Valentine’s Day: 14
• Mardi Gras: 16
• Milan Fashion Week: from 21 to 25
• Vendôme Luxury: February 28 – March 2

March 2021 jewellery marketing calendar

In March, the Cesars and Grammy Awards are the time to place your products. The new jewellery collections open in the summer, spring is here and the time change boosts morale. Grandmothers are spoiled on the 7th.

• Paris Fashion Week Women’s Fashion : from 1 to 9
• Grandmother’s Day: 7
• International Women’s Rights Day: 8
• International Start-up Day: 11
• 46th Césars Ceremony: 12
• Grammy Awards Ceremony: 14
• Saint Patrick’s Day: 17
• Spring: 20
• International Day of Happiness: 20
• Changeover to summer time: 28

Jewellery marketing calendar April 2021

The arts are in the spotlight in April. We celebrate cinema, creativity and dance. Why not take advantage of this opportunity to showcase the skills of the jewellery industry?

• April Fools’ Day:^1st
• Easter: 4
• Holidays: from 12 to 26 all zones
• World Art Day: 15
• Digital Women and Creativity Day: 21
• Fashion Revolution Day: 19 to 25
• 93rd Academy Awards: 26
• World Dance Day: 29

Jewellery marketing calendar May 2021

The fairs are quietly resuming despite the confinements and the global health situation. We’re running to Turkey on May 27 to attend the Istanbul Jewelry Show. Mothers are honoured on the 30th, and jewellery is one of the most popular gifts given on their day.

• Labour Day:^1st
• Armistice 1945: May 8
• Ascension: 13
• Night of the museums: 15
• French Open: June 17 to 6
• Fitur de Madrid: from 19 to 23
• Pentecost: 23
• Istanbul Jewelry Show : 27 to 30
• Champions League Final 2021: 29
• Mother’s Day: 30

Jewellery marketing calendar June 2021

June is a dynamic and busy month. There are many trade shows and events. We hope that By luxe Pack, Luxury & Première in Las Vegas, the Jubinale in Krakow will take place. The International Biennial of Crafts and Creativity has been postponed to next year in June 2022.

• By luxe Pack : 1st and 2nd
• Las Vegas Luxury & Premiere: 2 to 7
• World Environment Day: 5
• World Oceans Day: 8
• EPHJ-EPMT-SMT, Geneva: 8 to 11
• Cracow Jubinale: 10 to 12
• Father’s Day: June 20
• World Yoga Day: 21
• Fête de la musique and summer: 21
• Inbound Marketing France: 21 to 25
• Paris Fashion Week Men’s Fashion: from 22 to 27
• Spring-summer collection sales: 23
• Tour de France: June 26 to July 18
• International Biennial of Crafts and Creation: postponed from 9 to 12 June 2022

Jewellery marketing calendar July 2021

Summer holidays are the time to enjoy with family and friends. During the Cannes Film Festival, the beautiful dresses and the luxury jewels of the celebrities are observed. We don’t miss the trade fairs in Singapore and Paris.

• World Naturist Day:^1st
• Haute Couture fashion show: 4 to 8
• Cannes Festival: July 6 to 17
• Summer holidays : 6
• SIJE – Singapore International Jewelry expo : 8 to 10
• National holiday: 14
• Paris luxury fair: 19
• Tokyo Olympic Games: August 23 to 8

Jewellery marketing calendar August 2021

August is the quietest time of the year. We take a step back, analyze the results of the first half of 2021 and take the opportunity to rethink our content strategy.

• MIJF – Malaysia International Jewellery Fair : from 7 to 10
• International Cat Day: 8
• Saint Amour : 9
• World Lion Day: 10
• World Elephant Day: 12
• Assumption: 15
• World Photography Day: 19
• 24 h of Le Mans : 21 and 22
• World Dog Day: 26
• World Blogging Day: 31
• Shelving of the year’s pre-fall collections in the boutiques.

Jewellery marketing calendar September 2021

Back to school is here, but it’s also the return of the trade shows. There is no shortage of events in September, between Monaco, Birmingham and the Paris Biennial, you won’t know where to turn.

• Back to school:^1st
• Top Marques Monaco: 1st to 5th
• Deauville American Film Festival: 3 to 12
• Who’s next : 3
• Jewellery & watch Birmingham : from 5 to 8
• Bijorhca jewellery fair: 6
• Yachting Festival: from 7 to 12
• Watches & Jewellery, Prague: 9 to 11
• Heritage Days: 18 and 19
• Fall: 22
• Portojoia: 23 to 26
• World Maritime Day: 24
• Gastronomy Festival: 25 and 26
• Paris Fashion Week Women’s Fashion: from September 27 to October 5
• Luxe Pack Monaco: 27 to 29
• La Biennale Paris: dates to be confirmed

Jewellery marketing calendar October 2021

Pink October, as well as Girls’ Day, is a time to highlight the strength and courage of women. An original advertisement highlighting the woman’s charisma would be a good way to sell your jewellery.

• Première classe, the accessories show: from 1 to 4
• Pink October: 2
• International Girls’ Day: 11
• Penang Signature Gold Fair: 14 to 17
• All Saints’ Day holidays: from 16 to 31
• International Cooks’ Day: October 20
• International Contemporary Art Fair: 21 to 24
• Jws Abu Dhabi: 26 to 30
• Halloween: 31
• Winter time : 31

November 2021 jewellery marketing calendar

November is a quiet month when families sit by the fire. It’s time to bring out the warmth of those gold jewels and give a little bit of a lift to the heart.

• All Saints’ Day:^1st
• International Emmigration and Luxury property expo, Cannes : 4 to 5
• Nimagine : 6
• Armistice: 11
• Jewellery Arabia : 23 to 27
• Beaujolais nouveau : 18
• World Television Day: 21 November
• Davis Cup: 25 Nov to 5 Dec
• Thanksgiving: 25
• Saint Catherine’s Day, fashion festival: 25
• Black Friday: 26

Jewellery marketing calendar December 2021

It’s time to get ready for the busiest time of the year: the holiday season. December is still a busy month where you have to do your best to talk about your products. After a difficult year, the French need more than ever to be comforted and to treat themselves.

• Total solar eclipse: 4
• ILTM – International Luxury Travel Market: 6 to 9
• World Climate Day: 8
• Masters expo in Amsterdam: 8 to 13
• International Tea Day: 15
• International Christmas Sweater Day: 18
• Christmas holidays: 18
• Winter: 21
• Christmas: 25
• New Year’s Eve: 31

Alioze will help you implement your content strategy. As a communication agency specialized in jewellery, we will know how to sublimate your jewellery brand.

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