Wine and Spirits Marketing Calendar 2021

The wine and spirits marketing calendar is an essential element for a successful communication plan. It compiles all the important events in the wine and spirits sector. If you are a professional in the industry, this tool is essential for you to find news ideas for your blog and animate your social networks. Thanks to our calendar, let yourself be guided and think today about your communication of tomorrow.

Wine and spirits marketing calendar January 2021

In January, we are just recovering from the end-of-year celebrations, but there are still many opportunities to have a little glass of wine. Why not sip a bowl of cider with the “galette des rois” or a bit of red wine during the truffle festival and the Italian food day? The winegrowers are honoured during the Saint-Vincent festival.

• New Year’s Eve:^1st
• Epiphany: 3
• Resumption after the Christmas holidays: 4
• First day of sales in France : 6
• Truffle Festival in Sarlat : 16 and 17
• International Day of Italian Cuisine: 17
• Popcorn party: 19
• The virtual Overseas Gastronomy Fair: from 29 to 31
• Feast of the patron saint of winegrowers, Saint Vincent Tournante: 30 and 31

Wine and Spirits Marketing Calendar February 2021

If the carnivals of Nice or Rio are cancelled because of the covid, that of Venice is maintained, without tourists and without parade. The diehards sip a glass of chianti or prosecco. The wine and spirits fairs are postponed.

• Holidays: zone A (6 to 22), zone B (20 to 8 March), zone C (13 to 1 March)
• Candlemas: 2
• World Nutella Day: 5
• Venice Carnival: 6 to 16
• Chinese New Year: 12
• Valentine’s Day: 14
• Wine Paris Vinexpo – Paris: postponed from February 14 to 16, 2022
• Mardi Gras: 16
• International Agricultural Show: postponed to 2021
• Day without Facebook: 28

March 2021 wine and spirits marketing calendar

Spring is coming and so are the beautiful days. We hope that the terraces will be able to open again and that the curfew will be lifted so that we can have an aperitif with friends, a moment so dear to the French!

• Grandmother’s Day: 7
• International Women’s Rights Day: 8
• International Start-up Day: 11
• Taste of France: 15
• Saint Patrick’s Day: 17
• World Recycling Day: 18
• Spring: 20
• International Meatless Day: 20
• International Macaroon Day: 20
• World Water Day: 20
• International Day of Happiness: 20
• National Cheese Day: 27
• Changeover to summer time: 28
• Printemps du cinéma: from 29 to 31

Wine and Spirits Marketing Calendar April 2021

The holidays are staggered. They take place from the 12th to the 26th for all zones. During the European Arts and Crafts Days, you can learn more about the cooper’s trade.

• April Fools’ Day:^1st
• Easter: 4
• Easter Monday: 5
• European Arts and Crafts Days: 6 to 11
• 15th edition of the Féminalise competition: 7 and 8
• Final of the French Dessert Championship: 7 and 8
• World Health Day: 7
• Paris Marathon: 11
• Holidays: from 12 to 26 all zones
• World Art Day: 15
• Digital Women and Creativity Day: 21
• World Earth Day: 22
• World Book Day: 23
• 93rd Academy Awards: 26
• World Dance Day: 29

Wine and Spirits Marketing Calendar May 2021

The month of May brings some hope. The health situation in France seems to be improving, the restaurant and bar terraces are opening. They are being taken over by epicureans who will once again be able to taste the best vintages.

• Labour Day:^1st
• International No Diet Day: 6
• Armistice 1945: May 8
• Ascension: 13
• Taste of Paris: May 13
• Night of the museums: 15
• French Open: June 24 to 13
• Pentecost: 23
• Cholet trade fair: 27 May
• Rouen International Fair: 28 May
• Rennes independent winegrowers’ wine fair: 28 May
• Neighbours’ Day: 29
• Mother’s Day: 30

Wine and Spirits Marketing Calendar June 2021

The wine and spirits fairs should resume quietly. Some are digital, such as Wine Paris and Vinexpo. The music festival will be maintained, as will the St. John’s Day festival. Two opportunities to enjoy a glass of rum from Cuba or Scotch whisky.

• World Environment Day: 5
• Salon des vins des vignerons Indépendants – Paris : June 11th
• World Wellness Day: 13
• Wine Paris & Vinexpo Paris goes digital: 8, 15, 22 and 29 June 2021
• World Hunger Day: 15
• Vinexpo in Bordeaux: June 15
• International Picnic Day: 18
• International Sushi Day: 18
• Father’s Day: June 20
• World Yoga Day: 21
• Fête de la musique and summer: 21
• Spring-summer collection sales: 23
• Midsummer’s Day: 23
• Independent Winegrowers’ Show – Bordeaux : June 25th
• Tour de France: June 26 to July 18

Wine and Spirits Marketing Calendar July 2021

The big holidays are finally here! After two difficult years, the French hope to return to normal life, without curfews and confinement. Why not organize a tasting trip to the vineyards of Burgundy, Alsace or Bordeaux?

• World Naturist Day:^1st
• Haute Couture fashion show: 4 to 8
• Cannes Festival: July 6 to 17
• Summer holidays : 6
• SIJE – Singapore International Jewelry expo : 8 to 10
• National holiday: 14
• Festival des vieilles Charrues : 15 to 18
• World Junk Food Day: 21
• Alsace Wine Fair: July 23
• Tokyo Olympic Games: 23 to 8 August
• Fiera di u vinu : all month of July

Wine and Spirits Marketing Calendar August 2021

We continue to travel around France to discover the terroirs and know-how. Calvados, Champagne or Armagnac are ideas for destinations to combine landscape, history and tasting.

• World Beer Day: 7
• International Cat Day: 8
• Saint Amour : 9
• World Lion Day: 10
• World Elephant Day: 12
• Vinum, the Sommières Wine Fair : 14 and 15
• Assumption: 15
• World Photography Day: 19
• Belfort Wine Fair: August 25
• World Dog Day: 26
• World Blogging Day: 31

September 2021 wine and spirits marketing calendar

It’s already back to school and the return of professional events and trade shows. Many of those planned at the beginning of the year have been postponed: Biarritz, Le Havre, Saint-Malo, etc. Gourmet Selection de Paris takes place on 25 and 26 September.

• Back to school:^1st
• Wine and food fair / Biarritz : from 3 to 6
• Wine and food fair – Le Havre : September 10th
• Taste Week: 11 to 18
• Heritage Days: 18 and 19
• Fall: 22
• Car Free Day: 22
• World Maritime Day: 24
• Gastronomy festival: 25 and 26
• Breathe Life -Poitiers: 24 September
• Wine and food fair / Saint-Malo : from 25 to 27
• Gastronomy festival: 25 and 26
• Gourmet selection : 26 and 27

Wine and Spirits Marketing Calendar October 2021

October will be a very busy month. Between the fairs in different cities of France and the world days (of food, vegetarianism, bread, pasta, etc.), there is plenty to do!

• World Vegetarian Day: 1st
• World Chocolate Day: 1st
• World Coffee Day: 1st
• Pink October: 2
• Destination Vignobles 2021: 5 and 6
• Wine and food fair / Caen : 8 to 10
• Wine and gastronomy fair / Colmar : from 15 to 17
• World Food Day: 16
• Day against food waste: 16
• World Bread Day: 16
• All Saints’ Day holidays: from 16 to 31
• Viteff : 19
• International Cooks’ Day: 20
• Wine and food fair – Chartres : 22
• World Pasta Day: 25
• Chilli Festival in Espelette : from 21 to 26
• Salon du chocolat : from 28 to 1 Nov
• Wine and gastronomy fair / Rennes : from 29 to 31
• Toulouse Wine and Terroir Fair: 29
• Dijon International and Gastronomic Fair: October 30
• Halloween: 31
• Winter time : 31
• Independent winegrowers’ exhibition – Clermont-Ferrand : dates to be confirmed
• Salon Vinifrance Besançon: dates to be confirmed
• Salon Vinifrance Parentignat: dates to be confirmed

Wine & Spirits Marketing Calendar November 2021

November continues to host the various Independent Winegrowers’ Shows. The Beaujolais Nouveau is the annual event not to be missed.

• All Saints’ Day:^1st
• World Vegan Day: 1st
• Armistice: 11
• Independent Winegrowers’ Show – Brest : 11
• Independent Winegrowers’ Show – Lorient : 11
• Beaujolais nouveau : 18
• Wine and food fair / Nantes : from 19 to 21
• Independent Winegrowers’ Show – Nantes : 19
• Davis Cup: 22
• Black Friday: 26
• Thanksgiving: 26
• ViniFrance Auxerre : 26
• Christmas market in Strasbourg: dates to be confirmed
• Burgundy Wine Festival: dates to be confirmed
• Independent winegrowers’ wine fair Lille: dates to be confirmed
• Reims independent winegrowers’ wine fair: dates to be confirmed
• Independent Winegrowers’ Show – Saint Brieuc : dates to be confirmed
• Independent Winegrowers’ Show – Quimper : dates to be confirmed in November
• Independent Winegrowers’ Show – Le Mans : dates to be confirmed in November

Wine and Spirits Marketing Calendar December 2021

Christmas and New Year’s Day are fast approaching. The French are thinking about their meal and the champagne they will drink during the festivities. Hopefully the covid will be far behind us by 2022.

• Beginning of Advent: 1st
• Wine and food fair / Angers : from 3 to 6
• Total solar eclipse: 4
• International Mountain Day: 11
• Christmas holidays: 18
• Winter: 21
• Christmas: 25
• New Year’s Eve: 31

Professionals of the wine and spirits sector, this 2021 marketing calendar will be your best asset. Contact Alioze, the communication agency specialized in the wine & spirits sector, to help you create your own editorial calendar.

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